Allison Raeck

Allison believes that a brand’s voice is more than its words; it’s a comprehensive strategy with a strategic tone and objective that’s very much intentional. 

As content director at Redhead, Allison leads  development and execution for comprehensive content strategies, encompassing both high-level planning and meticulous implementation. She devises and oversees marketing strategies and campaign launch plans, while also generating compelling content across a broad range of platforms. Some highlights from her work include campaign copywriting for the City of Lansing, web content development for the MSU Eli Broad College of Business, and brand strategy for the Community Economic Development Association of Michigan. 

Allison graduated from the University of Michigan with a B.S. in communications and minors in business and writing. Prior to Redhead, she worked at a public relations agency in Chicago, and in communications for government and nonprofit organizations. She is particularly drawn to organizations and causes that align with her values, such as arts initiatives and social impact campaigns. 

Beyond Redhead, Allison is an avid crafter, thrift store regular, and foster cat lady.