Redhead Design Studio

Eli Broad College of Business at Michigan State University
Web Development + Design

Overhauling a top-ranked institution's website to align its online reputation with its reality.

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Research and planning

A website is arguably an organization's most relevant and powerful marketing tool. When planning a website overhaul for Eli Broad College of Business at Michigan State University, we identified a gap between the College's top-ranked status and its online presence. Collaborating with the client, organizing a strong information architecture, and conducting research with our target market were all critical for planning a website based on user needs, rather than on guesswork or institutional design. (Revolutionary, we know.)

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Identifying creative solutions

We believe strongly that all aspects of a website are interconnected, and should be considered holistically. Photography choices, rhetoric, design, development, and business goals should all work together. With the Broad website, we maintained a focus on technology, design, and marketing strategy, as one of these factors simply couldn't exist without the others. This involved designing a fresh, straightforward interface and drafting engaging, search engine-optimized content. Together with the client, we were able to condense 20+ sites with 1000+ pages down to one cleaner, more effective, and efficient presence.

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Prioritizing ease of use

We believe in accessibility as best practice. In good documentation. In logical site mapping and content hierarchy. For Broad's site, front-end and back-end development promoted a seamless experience for administrative users to continually update. From an end-user standpoint, an amped-up news presence allowed for more timely and dynamic content–because a website should never be a stationary presence.

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