A streamlined, design-centric, and accessible website to align a top-ranked business school’s online reputation with its reality.
The Eli Broad College of Business at Michigan State University is a leading business school with bachelor's, master's, MBA, and doctoral programs. Redhead collaborated with the College to streamline its fragmented web presence of 26+ sites into one cohesive resource for students, staff, and partners alike. We conducted extensive stakeholder interviews to design a web hierarchy that balanced MSU accessibility standards, top-notch user experience, and presentation of dense content, such as curriculum details.
Developed in WordPress, the final website consolidated 1,000+ pages into a bold, efficient digital presence with SEO-centric content and a modern, publication-inspired design. This unified platform positioned the Broad College as a professional, future-oriented institution, and ensured simple back-end functionality for administrators.
separate sites united under this single development.
previous pages of content condensed into one efficient digital presence.
