Michigan Children's Savings Account Network, CEDAM
Creative materials and capacity-building communications support to advance financial empowerment for all students across Michigan.
The Michigan Children’s Savings Account Network, a coalition led by the Community Economic Development Association of Michigan (CEDAM), consists of 17 programs across the state focused on helping students save for postsecondary education through Children’s Savings Accounts (CSAs). To address programs’ capacity challenges, we created a comprehensive CSA Program Communications Toolkit, consisting of 94 ready-to-use materials (pre-written messaging, design templates, how-to guides, a badge, and even a mascot).
We also developed a 41-page research report exploring audience barriers to CSAs, and how programs can work to overcome these. This was based on original research via focus groups and surveys with 1,100+ parents, partners, and school leaders.
individuals reached via surveys and focus groups for our Michigan CSA research report.
pieces in our Program Communications Toolkit, from design templates to how-to guides.
You guys have really knocked this out of the park.
