Creating vs. launching your brand
Your launch plan not only needs to tell the tale of why you rebranded, but it also needs to be ready to promote, celebrate, and when necessary, defend.
The thing I enjoy most about our field is meeting exceptionally smart people and getting a glimpse into what they give the world. Seriously, there are a lot of regular people walking around this world who are stealth brilliant. In a cardigan. Who would've thought?
My second favorite thing about our field is that we get to both teach and learn. Whenever we develop something new for a client, I know we teach a little along the way. It could be as simple as introducing a new brainstorming method or as complex as walking a client through his very first web development process. In return, we get to soak up a client’s deep knowledge about the world. I like to joke that it makes us great conversationalists at cocktail parties since we always have tidbits in our pockets. But truly, everything we learn from clients gives us a perspective into the world we wouldn’t have had otherwise. How great is that?
I'm a notoriously scatter-minded person. Ideas zoom around my head with an alarming frequency. When one is about to burst (most likely out of my mouth, probably to the annoyance of my staff) I actually feel it bumping around somewhere in the lower right side of my head. It's like the idea is rifling through closets to pack a suitcase for the trip. I wonder if regular people physically feel parts of their brain working. Is that a thing or is it my imagination?
Thankfully, I have lots of amazing people around me who can grab hold of a baby idea and grow it, improve it, and help it become real. (Or bury the bad ones, as is sometimes the case.)
I went to school at Michigan State University, fully certain I would become a journalist, despite the fact I deeply dislike calling people on the phone. But the publication design skills translated well. I founded Redhead in 2000, after I realized that my combination of writing background, design skills, problem-solving tendencies, and an almost incessant penchant for saying "Why not?" made for a decent cocktail.
Home is a circus with three boys, a few chickens, a very old cat, a husband I adore, and way too many projects. We are a family of creative, project-driven people. Somebody's always making something. If there isn't a metaphorical explosion somewhere in my home, something is surely wrong.
I also co-host The Speak Easy Podcast, where I talk honestly about the challenges women leaders in the creative industry face. We create a community where leaders can support one another and abandon the mantra that they have to smile and pretend to have it all together, even when they don't.
At the office, I do the usual things—develop strategies for clients, direct the work. I work hard to combine a client's business goal with some creativity and innovation to help them develop messages that are heartfelt or humorous or inspiring, yet still smart. Sometimes I write earth-shattering copy. Often I mentor young creatives. Frequently I obsess over the bar cart.