Ingham County Health Department: Women's Health
Encouraging women to prioritize their own physical and mental health through a campaign centered on representation.
The Ingham County Health Department (ICHD) sought a campaign to address data that highlighted a prevalent public health issue: Many women prioritize their families' needs over their own, leading to various physical and mental health risks. To address this, we developed a multi-media campaign to encourage women within this target audience to make time for self-care.
Messaging was tailored to women’s busy lives, featuring concise, relatable content translated into multiple languages. Custom photography showcased local women of diverse demographics and emotions, fostering connection through authenticity. By meeting women where they were, the campaign effectively raised awareness and encouraged prioritization of their well-being.
