A large-scale build to serve as a universal resource for connecting 28 communities across mid-Michigan and encouraging young professionals to explore the area.
Lansing 5:01 connects young professionals and college students with opportunities in the Lansing, Michigan area. Redhead redesigned, redeveloped, and wrote for Lansing 5:01’s website to showcase Lansing’s appeal as a united, vibrant region for prospective residents and businesses.
Through stunning photography, clear navigation, and engaging copy, the site highlighted assets while facilitating connections between talent and employers. The build included 200+ separate pages for restaurants, parks, and other things to do included in the website’s “Culture” section, as well as marketing-centric pages for each of the area’s 28 communities. From career opportunities to events, the website makes it visually clear that there’s always something happening in the Lansing region.
pages viewed per website visit, on average.
unique visitors to the website in 2024.
