Peckham Inc.
A brand refresh to reposition a mission-driven market leader that provides essential employment opportunities for persons with disabilities.
Peckham Inc. is a nonprofit vocational rehabilitation organization that provides multi-industry careers for persons with barriers to employment, while delivering products and services for customers. On top of developing a brand that spoke meaningfully to both Peckham’s “business” and “mission” arms, we aimed to create a purpose-driven voice to engender brand loyalty.
We created an organization-wide brand system to support sales and help Peckham compete nationally, across its six lines of business. The Peckham logo symbolizes both parts of its forward-looking purpose: to uplift employees and move customers forward.
lines of business included in an organization-wide brand system.
team members employed across Peckham.
