City of Mount Clemens
A visual brand and voice to unite residents and inspire them to build a future in one of Michigan’s up-and-coming cities.
Starting with little to no branding, the City of Mount Clemens sought a visual brand and messaging that would honor both its past and future. To start, we surveyed locals to identify shared community values around which the brand would be centered: the city's arts scene, inclusivity, and history.
The final visual brand and voice included a logo that paid homage to the Clinton River, as well as a flag, print templates, and even a mascot. We also outlined a detailed launch plan to introduce the new brand to the public, sparking a positive reception and city pride.
locals surveyed to assess residents' points of pride and areas for growth.
Not only did commissioners look favorably on the flag, they discovered this may be the city’s first official flag.
