A brand, voice, and website to showcase resources for financial empowerment and provide families with actionable tools to plan for their future.
BOLD Lansing is a collection of partners that empower Lansing students and families to save for postsecondary education and achieve financial independence. The coalition sought a unified name, brand, and website to establish itself as a trustworthy resource for the community.
After gathering partner insights and data, we developed a new name and voice for the organization based on four key values: “Believe, Optimize, Learn, Dream.” The visual brand emphasizes action and energy, visualizing the organization’s “bold” approach. We also designed a user-centric website with a streamlined hierarchy and need-to-know content approach, prioritizing simplicity for all audiences.
coalition programs and partners united under a single brand.
students with savings accounts from the BOLD Lansing network.
