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Reduce Invasive Pet & Plant Escapes (RIPPLE)

Brand Strategy
Set of brochures designed to inform readers of invasive fish, plants, and crayfish

Detailed, eye-catching materials and illustrations that translate science into storytelling to help protect the Great Lakes from invasive water species.

Window cling for business's reading, "we are a proud fresh water protector"
Stack of folded brochures designed to inform readers of invasive crayfish in the Great Lakes
Unrolled poster reading "Together we can keep Michigan's waterways healthy and pure"
Business owner reading RIPPLE welcome letter
Capturing the essence of crayfish

Reduce Invasive Pet & Plant Escapes (RIPPLE) is a resource led by the Michigan State University Department of Fisheries and Wildlife to educate the public to prevent the release of invasive fish, plants, and crayfish into the Great Lakes. Redhead helped develop the name, tagline, and visual identity of RIPPLE, ensuring complex research was translated into clear, engaging messaging.

Later, to support the campaign throughout the years, Redhead created public awareness brochures and posters to give researchers polished, accessible resources to help the public identify invasive species. These pieces included scientific illustrations that were meticulously detailed to ensure anatomical accuracy. Over time, we’ve expanded RIPPLE’s reach with new messaging, segmented materials, and a growing network of freshwater protectors, making science-driven conservation efforts more effective.

Trifold brochure featuring invasive species of crayfish
Poster detailing how to identify invasive crayfish
7

states where crayfish posters were distributed.

3

language translations for the crayfish poster: Hmong, Chinese, and Spanish.