Reduce Invasive Pet & Plant Escapes (RIPPLE)
Detailed, eye-catching materials and illustrations that translate science into storytelling to help protect the Great Lakes from invasive water species.
Reduce Invasive Pet & Plant Escapes (RIPPLE) is a resource led by the Michigan State University Department of Fisheries and Wildlife to educate the public to prevent the release of invasive fish, plants, and crayfish into the Great Lakes. Redhead helped develop the name, tagline, and visual identity of RIPPLE, ensuring complex research was translated into clear, engaging messaging.
Later, to support the campaign throughout the years, Redhead created public awareness brochures and posters to give researchers polished, accessible resources to help the public identify invasive species. These pieces included scientific illustrations that were meticulously detailed to ensure anatomical accuracy. Over time, we’ve expanded RIPPLE’s reach with new messaging, segmented materials, and a growing network of freshwater protectors, making science-driven conservation efforts more effective.
states where crayfish posters were distributed.
language translations for the crayfish poster: Hmong, Chinese, and Spanish.
