Delta Institute
Mobilizing stewardship and advocacy for Lake Michigan with trendy tools to spark digital conversations.
Delta Institute collaborates with communities to solve complex environmental challenges throughout the Midwest. To increase awareness of lake health sustainability efforts for Lake Michigan, we developed a multi-modal campaign: “Love Lake Michigan.”
This campaign leveraged audiences' existing Great Lakes pride by giving them a way to express their commitment wrapped in an ultra-current aesthetic. A cardstock photo frame paired with a strategic hashtag gave audiences a simple, creative way to get involved in the digital conversation regarding stewardship and sustainability. Campaign materials like die-cut stickers, car window blinds, and t-shirts achieved a fine balance between evergreen Michigan merchandise and tools for advocacy.
