A bold brand, website, and strategic launch plan to introduce a transformative concert venue built for the people, by the people.
Ovation Center for Music and Arts is a large-scale, flexible concert venue and educational space coming to Downtown Lansing. Its visual brand system reflects the building’s modern architectural tone and adapts to various applications, including signage, merch, and social media. The logo symbolizes reverberation and the ripples of impact this community-focused space will have on the region, both economically and culturally.
The Ovation’s website combined brand aesthetics with a seamless user experience. We also developed a strategic launch plan to build public affinity and generate donations via media outreach, teaser posters, billboards, cross-promotions, influencer outreach, social media advertising, and more.
impressions across a two-week ad campaign on Facebook, Instagram, and TikTok.
increase in web traffic after executing a Reddit AMA with the Lansing community.
