A multi-modal campaign to encourage young professionals to put down roots in the Greater Lansing region, complete with contemporary visuals and research-driven messaging.
Lansing, Michigan is sitting on a wealth of potential when it comes to affordability, resources, and employment opportunities. To amplify this on a broader scale, Redhead worked with Lansing 5:01 to launch the "Be Our Neighbor" talent attraction campaign, showcasing Lansing’s livability and inclusivity to prospective new residents in-state and beyond.
The campaign included social media advertising (driven by A/B testing), transit ads on buses around town, posters, an engaging landing page, and more. We even developed a list of “517 Reasons Our City is a Great City,” listing local favorites and hidden gems. Together, campaign elements worked to position Lansing as an ideal place to live, work, and thrive.
