Michigan State University Alumni Office
Embracing shared Spartan values, the power of connection, and community service initiatives through strategic, brand-aligned marketing materials and promotions.
The MSU Alumni Office fosters meaningful engagement among Spartan graduates, both locally and globally. Redhead has partnered with MSU Alumni on numerous projects and promotions over the years, including developing and designing Homecoming themes; building a brand for its Sparty’s Kind Kids service initiative; media relations and design support for its annual Alumni Grand Awards; cards and promotional materials for its mascot, Sparty; and more. We also developed a codified brand standards manual and brand voice to ensure all communications were consistent and mission-aligned.
Brand strategy efforts for MSU Alumni emphasize connection, service, and a shared Spartan spirit. This tone is present throughout all materials, from magazine ads, to press releases, to greeting cards, while ensuring big-picture alignment with MSU brand standards.
sub-brands as part of the MSU Alumni Office brand.
living, degreed MSU alumni around the globe.
