An elevated brand for a long-respected law firm that specializes in lobbying, regulatory consulting, and policy change.
RWC Advocacy, a bipartisan government affairs law firm, sought a rebrand to reflect organizational changes while honoring its 33-year legacy. Renamed McCall Hamilton Advocacy and Public Affairs (a tribute to Michigan’s first female legislator, Eva McCall Hamilton), the firm’s new identity combined credibility with creativity and sophistication.
We crafted a versatile visual identity and brand platform, creating branded materials ranging from office wallpaper to umbrellas. A new, cohesive website featured a modifiable news section, simplifying complex policy updates with clarity and style. The rebrand united McCall Hamilton’s values, voice, and digital presence, strengthening its position as a modern leader in the policy sector.
