City of Trenton
A vibrant, versatile brand to showcase a city’s distinct recreational advantages and amplify ecotourism.
Located southwest of Detroit, the City of Trenton, Michigan is known for its status as a Trail Town and its location along the Detroit River. The city sought a new brand that would connect its business district with its downtown and attract visitors, particularly those seeking outdoor adventures.
To start, we conducted stakeholder meetings and a competitive analysis to identify Trenton’s key selling point: abundant trails along the river. With this in mind, its logo features a subtle wave and tree motifs forming a “T,” supplemented by the tagline “Where all trails lead to opportunities.” We also hosted brand training sessions with all of the city’s departments to ensure a seamless rollout.
