Bellwether Public Relations

A modern visual brand and voice that balances a legacy of professionalism with an emphasis on constant evolution.




Bellwether Public Relations (formerly Martin Waymire) is a full-service public relations firm that combines media relations, marketing, and strategy. Guided by opinions and data from numerous stakeholder interviews, we developed a new visual brand and voice that more effectively expressed the agency’s current persona, rather than its past identity.
The Bellwether logo utilizes strategic typographic and color elements to reflect the agency’s juxtaposition of old-school professionalism and consistent innovation. Its brand platform outlines details such as its name origin story, positioning elements, and tagline: “Inform. Influence. Inspire.” Together, these elements situate Bellwether for decades of growth.

