ADDYs 2025: Celebrating Creative Work that Makes an Impact

The curtain rises on another awards season.

Each year, the American Advertising Federation (AAF) and AAF Lansing celebrate outstanding creative work through the ADDYs. While awards are always a nice nod, it’s also meaningful to see what great creative can achieve — sparking ideas, shifting perspectives, and making an impact. Our region is brimming with big ideas, and we love to see it. 

This year, we’re grateful to have received several ADDYs for work that reflects the power of collaboration and storytelling. A heartfelt thank you and congratulations to our clients and partners — your trust fuels the creativity behind every project.

Professional Judge’s Choice

The Professional Judge’s Choice award gives each of the three judges an opportunity to spotlight one favorite entry, across all submissions. 

Logo Design: Ovation Center for Music and Arts

Professional Gold ADDY

Of the 276 total submissions in this year’s competition, 11 were awarded a Professional Gold Addy. 

Logo Design: Ovation Center for Music and Arts

Professional Silver ADDY

Of the 276 total submissions in this year’s competition, 20 were awarded a Professional Silver Addy. 

Logo Design: City of Trenton

Integrated Brand Identity Campaign: Ovation Center for Music and Arts

Professional Bronze ADDY

Of the 276 total submissions in this year’s competition, 25 were awarded a Professional Bronze Addy. 

Logo Design: Bellwether Public Relations

Logo Design: Downtown Lansing Inc.