As we look back on the past year at Redhead, one thing stands out across every project: Creative work becomes truly meaningful when we can see it strengthen real communities. From public health campaigns, to local arts initiatives, to community activations, we were fortunate to see many campaigns, brands, and projects take flight this year, and to partner with organizations who share our commitment to values-centric work. This year’s projects stretched our thinking, sharpened our storytelling, and reaffirmed our belief that strategy can spark real change.

The curtain rises on another awards season.

Each year, the American Advertising Federation (AAF) and AAF Lansing celebrate outstanding creative work through the ADDYs. While awards are always a nice nod, it’s also meaningful to see what great creative can achieve — sparking ideas, shifting perspectives, and making an impact. Our region is brimming with big ideas, and we love to see it. 

When I founded Redhead in 2000 (armed with a MacBook, a spare bedroom, and a dream, as they say), I built the organization on a simple but powerful belief: that good storytelling and smart design can change the world.