The 4 Types of Brands We Build (And Why Distinction Matters)

With the consistent dominance of visual platforms, we all know that strategic branding is a necessity. Research shows that a well-executed brand can increase revenue by up to 33% by increasing audience affinity and loyalty (Lucidpress, "The Impact of Brand Consistency"). Still, the key word here is “well-executed.” Building your brand doesn’t mean finding a quick, one-size-fits-all solution to check it off your list.