Redhead specializes in brand strategy and marketing for social change.
This focus is the result of a long-held belief: It is our responsibility to leave the world a better place than we found it. All people, places, and environments have the fundamental right to thrive. Our task as humans is to ensure the safety and success of those who follow us.
We know the power of brand strategy and marketing to accomplish these goals. And we know our work is more impactful when we use our talents to lift up our people and our places.
Exceptional spaces foster exceptional thinking. And where there's exceptional thinking, you can feel inspiration in the air. Located in Downtown Lansing's historic George Nelson building, our studio blends creativity and productivity in a welcoming environment. Whether you're visiting for a meeting or spontaneous board game, we promise a delightful experience. You will never walk through our doors and not feel welcome.
Effective solutions require two elements. Overarching strategy, which encompasses understanding your business goals, target markets, and intended outcomes; and effective tactical execution — managing campaigns, timelines, deliverables, and efficiencies.
Our in-house capabilities are as follows:
- Marketing plan development
- Campaign deployment
- Subcontractor management
- Metrics & measurement
Visual Identity systems
- Graphic language
- Standards manuals & style guides
- Identity materials
- Content development
- Concept development
- Tactics ideation
- Press releases
- Collateral materials