Brand Leadership 101: When to Stand Up, Sit Down, and Take Action as an Ethical Marketer
Building an ethical mission, vision, and values is a critical component of branding—and 2020 has certainly put these commitments to the test. Over the course of the past few months, we've seen some advertisers and brands use their power for the greater good by spreading awareness and, frankly, putting their money where their mouth is. But for every positive example, there have been more than a few cringe-worthy ones.
The fact of the matter is, brand values, leadership, and morality are being put under a microscope these days. At the same time, brands hold the power to create real, positive change. Taking a stand can make a mark on the world while solidifying our brands in the process—so how can we do it right?
This free webinar is Part Two in a three-part series from Jen Estill, principal and creative director at Redhead Design Studio. Jen will discuss how brands can walk when it comes to ethical leadership and make their marketing a force for good.Register now
Weathering the (Next) Storm: How Your Brand Can Learn from this Crisis to Prepare for the Future
If we’ve learned one thing from 2020 thus far, it’s that you never know what the future holds. The global pandemic was a wake-up call for those of us in marketing and branding, with many leaders scrambling for solutions. It changed the way we work (probably for good). Still, truth is, crises big and small will continue to happen—that’s why you need a plan.
In this free webinar, Jen Estill, principal and creative director of Redhead Design Studio, discusses how you can take three proactive steps to help your brand weather the next storm, whatever it may be. Instead of reacting to the next crisis, she’ll show you how to use what you’ve learned to put yourself in a stronger position for next time.View WEATHERING THE (NEXT) STORM
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