Crafting an Experience and an Expectation, Securing Reputation & Position
Developing a Look and a Personality
A restaurant brand is an immersive experience. Brand, marketing materials, physical space, menu, and experience work in concert to leave patrons with the right vibe. For Capital Vine, we developed a sensual yet sophisticated mark—a minimal take on a wine bottle and glass—as the foundation.
Typography is as carefully curated as the wine list. Materials from menu to promotional piece and comment cards give patrons a cue regarding the level of experience they'll enjoy. Small details close the loop and add the perfect garnish.
Social media calls for great headlines and a clear brand presence, well timed to remind the target market that Capital Vine is the perfect place for happy hour or evening cocktails or Sunday brunch. (And wowie do they have a great brunch. We recommend the Bloody Mary bar.)